Digitalce — When Inbound Meets Sales

Videos in Facebook ads perform 20% better than images.

The statistics show that 70% of users admit video ads appeal to them more than images, which was successfully confirmed by our experience. When launching ad campaigns for B2B business, we noticed that video ads demonstrate a significantly better performance than those with images.

The number of fields in a contact form in B2B is not as important as it is in B2C.

While there is a rule of thumb that the more fields you have in a contact form, lesser leads you’ll get in the end, our experience has shown quite the opposite. By reducing the number of fields in the form, we did get more contacts. However, the quality of most of them was rather disappointing.

When we compared the number of quality contacts before and after we changed the number of fields, we found no significant differences. At the same time, the reduction of fields in B2C companies led to a decreased number of leads and lower sales.

Traffic growth is highly dependent on the quality of link building.

As an end-to-end marketing agency, we’re committed to improving your online presence and growing website traffic by building a quality link profile. Since we’re well versed in SEO, we know that quality here often comes first before quantity.

Thus, when building a link profile for one of our clients, we noticed that improved quality of linkbuilding almost always leads to an increase in the website traffic. By improving the quality of external links, we managed to boost traffic by 35%

In B2B, calls have an 85% higher ROI compared to emails

When processing leads who filled out their contact details on the website for one of our clients, we started with an automated outreach. We created email chains, set up a n email marketing campaign, and sent letters to people on the list.

While we had well-crafted messages and sent follow-up letters, the response rate was low. Thus, we decided to make calls to remind people of their request and tell a bit more about the company. As a result, we get 85% more responses compared to emails.