Do you know how many babies are brought into this world each day? 385,000. And how many websites are created daily? 547,200. It’s plain to see that the number of sites is much higher than that of the babies.
To give your child a happy life not worth that of the other 384,999 kids, you spend a fortune to provide them with first-class education and nourish them into physically and mentally healthy adults. Moreover, you might spend several decades doing it.
So how is parenting done in terms of business? Without marketing, you risk getting your company lost in the World Wide Web, where 547,200 websites are launched daily. All the nourishment and care for a business comes from this activity. But still, many entrepreneurs find it an expensive endeavor that requires money and time investments, which, as they think, is not worth it. Or is it? Let’s look further.
Marketing cannot yield instant results—time is essential here. Each service and product is unique. And to get spectacular results, you need to test various hypotheses, and it requires a great deal of time. Indeed, there are quite a few marketing best practices that can help you reach short-term objectives at the initial stages of your business, but even in this case, it’ll require some time.
Marketing has the same process as parenting does. You can’t raise your child in a blink of an eye; you invest your material and mental efforts. Moreover, your child does not immediately decide what he or she wants to be in the future. They test their “hypotheses” of whom they want to become for many years.
But fear not, in marketing, it takes months to provide you with visible results. Still, it does not matter what you do—launching an ad campaign or promoting your business in social media channels—it always requires time to find the most effective and efficient strategies for your product. And to make the most out of your marketing, you need to know what kind of channels to use to apply those strategies.
Marketing is a multi-head dragon. It has content marketing, SEO, PPC, SMM, email marketing, product marketing, and a few other things. But if you want to make the most out of it, you should incorporate at least these key marketing channels into your business:
Now, let’s look closer at these marketing channels and see which ones are the most costly and require time to provide you with significant results.
Digital is penetrating every business sphere. Even brick-and-mortar retailers have a digital presence nowadays. If you want to have a lucrative endeavor, regardless of your products and services, the Internet is the place where everyone can have his or her piece of cake.
But with 537,200 websites created daily, it’s not easy to become “visible” to your prospects. And this is when SEO becomes this magic wand that makes you “aha, this is what I’ve been looking for” for your future customers. This is where you and everyone else go to find something you need. This is a finding place that located a necessary thing for you in a matter of seconds.
But you should keep in mind that this is one of the most expensive marketing channels for a few reasons:
Moreover, SEO does not provide you with immediate results. It does not make you “searchable” in a blink of an eye, in a blink of a few weeks, or even months. It might take you up from six months to a year to yield results. For example, takes several months to only index an article, and it makes it much longer to make it number one in Google. But it’s worth it, and this is how every business goes through SEO.
Pay-per-click advertising or PPC is the marketing dragon’s head that is vital for your business. And it’s in no way easier than SEO.
First of all, do not try it at home for any channel, be it Facebook or Google. If you’re wondering how much pay-per-click advertising will cost you, this is a tough question to answer. Because there is no clear-cut answer. Why? PPC is getting more and more expensive every year and each company has unique needs that must be fulfilled by providing tailored ad solutions.
But still, how do you know how much money you’re going to spend on advertising? The sure way is to work with an agency. You provide them with all the necessary information by filling in the brief they provided you with. Then, they come back to you with a media plan.
A media plan is a document that provides a client with detailed information regarding the details of an advertising campaign—budget, timelines, channels of advertising, expected results, and others.
With a detailed media plan, you’ll have all the answers you need regarding PPC for your business.
You’ve probably heard the trite phrase “content is king.” Nonetheless, it’s still true. As SEO, content marketing is another head of your dragon that you need to give time to yield spectacular results. High-quality articles for your blog, converting landing pages, lead magnets, email, product and service descriptions, and useful sales collateral take time to produce, promote, and tank for in search engines. But it’s all worth it. It’s highly possible for a good article to bring in new clients already in a couple of months. What’s more, one blog post of the highest quality written once can bring you prospects in the course of several years.
If not,In no what should you ignore this marketing channel? No matter what kind of business you have, you can always find your social media platform where your target audience is. Facebook, Instagram, Twitter, TikTok, Snapchat, LinkedIn, Pinterest, or even local social media platforms are the places where you can increase your brand awareness, engage with clients, promote your products or services, and build trustworthy relationships with your audience.
You can also work with various social media influencers who has an access to your potential prospects. Each influencer has his or her own pricing terms, which you learn about by contacting them or their managers. SMM possibilities are endless.
Even if you believe that marketing is an integral part of any business and it’s better to have it than not, you might think you can pull it off yourself. Indeed, there are quite a lot of digital tools to choose from.
Yes, you can manage a lot of marketing things by yourself, but at what cost? You will make quite a lot of mistakes spending quite a lot of cash while doing quite a lot of tasks. But what could you have done instead is to delegate these tasks to a marketing professional, paying quite a lot of cases but making no mistakes? Believe us, many marketing people have long learned their lessons, paid their price, and now help entrepreneurs not to fall into the same traps.
What’s more, an experienced marketer can turn a campaign that ended in a fiasco into an absolute success by thoroughly analyzing it, getting remarkable insights, and using these insights for the subsequent marketing initiatives that will generate revenue.
How can a marketing professional bring you the most significant results? The answer is straightforward—provide them all the info about your company and cooperate with them. The more data you provide at the initial stage of your cooperation, the better results you’ll get in the end. You can do this by filling in the brief that they give you.
Moreover, marketing is a fast-pacing business aspect, every day, you can discover better tools, new best practices, and each day more and more businesses will be emerging every day. Only a holistic marketing approach and professional marketing people who constantly keep an eye on the latest trends, testing various hypotheses, generating astonishing results for their clients will provide fail-proof services that will benefit companies.
Marketing is expensive, and it requires time. So does your parenting. In both cases, you want to see the results of your strenuous efforts. The good news is that marketing does not require so much money and time as parenting, and you’ll see your work much faster. Is it worth all the hustle? Is it worth seeing your child happy?
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