Top Digital Marketing Tools You Need to Use in 2021

Anastasia Rashevskaya

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A good marketer, entrepreneur, or anyone who develops a business online must (yes, this is critical importance) be equipped with the time-tested and result-oriented marketing tools. Suitable digital instruments will help you in your business’s various aspects — from search engine optimization, lead generation to project management and analytics. To help you navigate the available options, we have chosen our best picks of the best digital marketing tools you need to use in 2021. 

 

Top SEO Tools

SEO is a digital practice for everyone who wants to make their websites “visible” for prospective clients on the wild wild west or simply the Web. SEO instruments will help you avoid getting lost in Google or other search engines such as Bing or Yahoo. Here are several tools that will help your brave endeavors conquer any search engine’s first page and bring new visitors and clients daily. 

 

1. Moz

Price: starting from $99 per month

 

Moz is a cutting-edge digital marketing tool to help you perform your website audit, find technical issues, fix them fast, research keywords to rank higher on a search engine, and analyze your competitors to help you create the best SEO strategy. 

 

Clients: Aaron’s, Zillow, Trivago, Razorfish, Alaska, etc. 

 

 

2. Ahrefs

Price: starting from $99 per month

 

Ahrefs (pronounced as “eich-refs,” you can check the tweet of the company’s CMO Tim Soulo to confirm this) is one of the most popular SEO instruments on the market. It can help you with a site audit to detect issues, competitor analysis to understand how your rivals are doing in terms of organic and paid search and what they’ve done to become the best, explore popular topics to build your content marketing strategy, and keep an eye on your ranking on the internet. 

Ahrefs has more than 475 million keywords and an index of 1,9 billion backlinks, making it a fantastic marketing tool to use for keyword discovery. 

 

Clients: Adobe, eBay, Facebook, LinkedIn, Netflix, Pinterest, Uber, etc. 

 

3. SEMRush

Pricing: $119.95 per month

 

Another SEO tool with a not-so-intuitive pronunciation is SEMRush (sem-rush that provides comprehensive features to bring your SEO to the next level—from rank tracking, content optimization to PPC keyword research and market analysis.   

Moreover, SEMRush provides access to Semrush Academy, where users can find up-to-date information and lessons in different digital marketing disciplines such as content marketing, SEO, market research, social media, and PPC.


Clients: Tesla, Apple, Nike, Forbes, Vodafone, IBM, booking.com, etc.

 

 

4. Ubersuggest

Pricing: free

 

And last but far from least in the list of SEO tools, we have Ubersuggest. But this is not a full-fledged SEO platform, this is a free-of-charge Chrome expansion that helps you find relevant keywords, top SEO pages, ideas for your article using the browser. 

 

 

Top CRM Tools

CRM or customer relationship management is a comprehensive digital marketing tool that helps you manage the entire customer journey—from lead generation to efficient customer support. The system automates and streamlines sales, marketing, and customer service business processes and solves whatever obstacles you might encounter.

 

1. HubSpot

Pricing: from free tools to $3,200 per month for Enterprise marketing suite

 

HubSpot is one of the most popular customer relationship management systems to support all your digital marketing initiatives. With the help of this CRM tool, you can create appealing landing pages to capture new leads, launch different email marketing campaigns, efficiently manage your contact database, and have a seamless business process within all your company’s departments such as marketing, sales, customer service, and many others. 

To help you make the most out of HubSpot CRM, the company has HubSpot Academy where you can learn the basics of sales and marketing, social media, etc, and apply new knowledge to the usage of your CRM system. 

 

Clients: WWF, Trello, Soundcloud, Suzuki, SurveyMonkey, etc. 

 

 

2. Zoho

Pricing: starting €12 per month

 

Zoho is a comprehensive CRM system that will help you align marketing, sales, and customer service. With its help, you’ll be able to create customizable marketing initiatives, trigger campaigns, and email chains to reach your business objectives. Moreover, Zoho offers other marketing tools to boost your company — surveys, social media post scheduling, social media analytics, online forms, etc. 

 

Clients: HYATT, Stanford University, Levi’s, Delta, etc. 

 

 

Top Project Management Tools

To keep track of all your digital marketing tasks, you need to have a comprehensive project management system. Here are our three picks that will help you with this daunting task. 


1. Trello

Pricing: starting from $8 per month

 

Trello is an easy-to-use project management system that will help you align the tasks of your various departments from digital marketing to SEO. You can easily navigate through multiple tables and keep an eye on the status of your tasks. In addition to its user-friendly functionality, it does not lack in appeal — you can use truly beautiful and eye-catching wallpapers in Trello to give you an overall pleasant user experience. 

 

Clients: Google, Squarespace, Costco Wholesale, etc. 


 

2. Airtable 

Pricing: from free options, $10 per month, and up

 

If you’re looking for a truly customizable project management tool that will suit your company’s unique needs, Airtable is a perfect choice for you. You can easily add, remove, and manage tables. Assign responsible managers and easily keep track of dozens or even thousands of tasks. In a nutshell, you can do in the tool whatever you like. 

 

Clients: HubSpot, Medium, Penguin Random House, Time, etc. 

 

Email & Marketing Automation

Email marketing should be an integral part of every marketing strategy simply because you encounter it yourself every time you register on a website and receive a fancy confirmation email, or you get a chain of emails from your favorite brand. All in all, it can be an awesome initiative to build meaningful relationships with your clients. Here are several email marketing tools that will help you. 


1. Snovio

Pricing: starting from $33 per month

 

Snovio is a good option for those who want to streamline their marketing outreach campaigns. The robust functionality and intuitive design of the platform allow you to create drip campaigns that will help you target your prospects in a more effective way. 

 

Clients: eBay, Quora, BuzzFeed, Fiverr, Nike, Disney, etc. 


 

2. MailChimp

Pricing: starting from $14.99 per month

 

This is one of the most popular marketing and email automation tools with business and marketing people. And you even might have heard about the platform a bunch of times. It helps you build almost everything you need for a smooth marketing process: targeted sophisticated email campaigns, transactional emails, surveys, reports, appealing landing pages to attract new leads, you name it. MailChimp is a must for those who’d love to create email-based marketing campaigns. 

 

Clients: Glovo, Barogo, Oxylabs, etc. 

 

Honorable Mentions

The digital marketing tools are not limited to SEO and CRM systems, project management instruments. To fully equip yourself with the most useful digital marketing tools, you need to pay attention to analytics and advertising. 


1. Google Analytics

Google Analytics is an irreplaceable digital marketing instrument. Although it’s not that easy to use, it’s worth the time you’re going to spend learning it. Moreover, Google provides its users with access to Google Analytics Academy Courses where you will be able to find out all the nitty-gritty of the tool and how to apply the knowledge to your business. 

So why do you need to use Google Analytics? Well, for a good number of reasons: you can collect and analyze various data such as geographical data, user behavior, and obtain significant insights to increase sales, create loyal audiences, and generate new customers. 


 

2. Google Ads

Another great digital marketing tool provided by Google is the Google Ads service. You can bring new visitors and prospects not only through organic traffic but through the paid ones also. Use Google Ads for your PPC campaigns. 

3. BuzzSumo

Pricing: starting from $99 per month

 

To attract more visitors to your website and, as a result, have more customers, it would be wise to have a blog that will have a fascinating article that can easily captivate the reader with an interesting topic all the time? Roughly speaking, your blog should be relevant and interesting to your target audience on a regular basis. But how can you constantly keep an eye on the hottest topics in your niche? 

BuzzSumo is a digital marketing tool that helps you discover the trending topics on the internet, find out their social media shares and engagement rates, and pick up the ones that will resonate with your users. Moreover, the instrument helps you discover influencers in your domain with who you can collaborate in the future. BuzzSumo helps you create a fruitful content marketing campaign.

 

Clients: Hubspot, Rolling Stone, SparkToro, The Telegraph, etc. 


 

4. iSpionage

Pricing: starting from $59 per month

 

If you want to have an efficient marketing strategy, you need to invest money in PPC or pay per click, or simply, paid advertising. iSpionage is a digital marketing instrument used for exactly this purpose. It helps you generate leads, increase conversion rates, and attract new traffic by analyzing your competitors, providing you with PPC keyword and ad copy analytics, discovering relevant keywords. Use iSpionage to get impressive results from your advertising campaigns.  

 

Clients: Microsoft, Autodesk, Marin Software, etc. 


 

5. Readymag

Pricing: free plan and up

 

Readymag is a universal tool that gives you an ample opportunity to build easy-to-use websites, personal portfolios, editorials. But most importantly, it allows you to build captivating landing pages to attract prospects. Readymag provides outstanding design templates and fully customizable layouts so that you can create truly unique pages. 

 

Clients: Airbnb, IDEO, Esquire, Forbes, etc.


 

6. Buffer 

Pricing: from free plans and up

 

We have paid attention to SEO, PPC, marketing automation, CRM, and other tools and now it’s time to mention an instrument that will help you with your social media marketing. 

Buffer is a social media management platform that helps you manage all your social media business processes from thoroughly analyzing your previous posts, publishing to engagement with users and viewers. 

 

Clients: Shopify, Spotify, Huckberry, etc. 

 

These top digital marketing tools got you covered in every aspect of your marketing initiative. You have SEO tools for discovering keywords that will help you get noticed in search engines, PPC tools that will assist you in having successful advertising campaigns, CRM systems for an entire customer journey—lead capturing, marketing, sales, and customer service, Google Analytics for remarkable insights, and many many more. Pick up the instruments you need and reinforce your digital marketing.

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