HR Acuity is an employee relations management software that allows businesses of all sizes to standardize ER processes for more transparent data and fairer outcomes. By consistently documenting employee relations issues, this software helps companies mitigate risk and analyze trends to proactively identify potential weak points.
When HR Acuity reached out to us, they aimed to optimize their paid advertising, reduce cost per click and increase click and conversion rates. Additionally, they wanted to enlarge their influence in the industry and attract more clients across multiple channels.
Once the Digitalce team started working on the project, we analyzed previous campaigns, disabled ineffective ones and developed a strategy for future improvement. Then we tested new messages and ads to discover the most workable tactics and optimized search, LinkedIn and ongoing remarketing campaigns. Finally, our team worked on applying new offers and keyword tactics to reduce conversion costs for the client.
Before taking any action, we have thought out a detailed step to step marketing strategy.
We have conducted a thorough evaluation of the existing process to find the areas in need of improvement. The data-driven approach to SEO allowed us to increase the company’s ranking promptly.
Having decided on which keywords we want to rank for, we launched a PPC campaign to achieve the fastest results.
Using progressive solutions and techniques, we have managed to increase lead generation in the first few months.
We carefully analyzed all the data on the results of our work.
We achieved significant results in just two months.
2 times increase in lead generation in 2 months
2.5 times increase in conversions in 2 months
Working hours were spent