The independent media provides retail insights and covers industry-related events. Their journalists develop award-winning podcasts, original content series and partnerships with the world’s leading events. The company aims to transform the global retail landscape by providing consumers with insights from top retail decision-makers and industry thought leaders.
When the client got in touch with us, they needed an agency to launch email outreach marketing campaigns, conduct A/B testing and acquire clients for events. They also wanted us to write email sequences that will persuade decision makers to buy media slots, like an interview with a company’s top manager, a mention in a specific article, on-website listing, etc.
To reach the best possible results, we started with a thorough analysis of previous clients’ campaigns and came up with an effective strategy. After this, we developed distribution lists for email and LinkedIn campaigns, wrote email sequences and conducted A/B testing. Once everything was ready, Digitalce’s expert team launched the campaigns to attract more clients to the company.
Our team created a comprehensive content plan to populate the site with relative blog posts, info articles, and updated landing pages.
We have conducted a thorough evaluation of the existing process to find the areas in need of improvement. The data-driven approach to SEO allowed us to increase the company’s ranking promptly.
Using progressive solutions and techniques, we have managed to increase lead generation in the first few months.
We have implemented paid ads campaigns to enable stable lead generation.
Our design team created a new visual email templates to increase brand representation and new landing to boost conversions.
A new email marketing campaign was rolled out to retain existing clients.
As a consequence of the implemented measures, the client reached significant results.
Reached up to 70% - 90% open rate
Click rate varied between 5% - 15%
Working hours were spent