Are you looking to improve brand awareness, generate more leads or build strong relationships with existing clients? According to Oberlo, 96% of decision makers say content marketing is effective for their brand. Our content marketing agency can plan, produce and deliver high-quality content on your company's behalf, so you can get valuable prospects and close sales easily.
The importance of creating a marketing content strategy is the work you do to get one step closer to your ambitious goals. In addition, excellent content allows you to:
Content marketing can maximize profits only when you have a clear-cut strategy on how to reach the target audience. Thus, it is essential to collaborate with a trustworthy service vendor. Why choose Digitalce?
Most companies need a strategy to organize their content production and get the most out of it. This includes the development of your tone of voice, analysis of benefits and disadvantages, and applying content marketing and research services to discover your audience’s pain points. A content strategy covers the entire journey from where the customers are now to where they will do a target action.
A content plan specifies the marketing resources and types of content you need to deliver the strategy. This includes all the digital channels and tools you'll apply to create, publish and manage the copy. A content marketing plan should cover the following questions: Who will create the content? What kind of materials will the company share? When will it be published and distributed?
A blog is one of the fundamental channels for content marketing to spread information. It helps to attract more prospects from organic search and convert them into subscribers. The goal of a blog is to share your company’s tone of voice and highlight your specific expertise in various fields. Articles should help potential customers in their buyer’s journey, leading them from stage to stage. Furthermore, regular blogging affects SEO positively.
SEO content marketing is not just aimed at users, but also search engine bots. Well-structured texts help website pages to take leading positions in search results. Useful and high-quality content can increase platform attendance, sales, and popularity. Create informative, traffic-raising, and unique SEO copy, using relevant keywords and structures.
Although e-mail sequences are not a new approach to promotion, they are still effective. They can increase brand awareness and level of trust, help inform about new products, and encourage already “warm” customers to act. E-mail sequences motivate clients to make repeated purchases and can boost a company's profits by several dozen percent or more.
The first step before approaching any digital marketing activities is studying the target audience’s needs and preferences. This way we find the most persuasive promotional messages and understand how to deliver them to your buyer personas.
It is vital to stay on the same wave with market trends. Thanks to thorough competitor analysis, we identify the strengths and weaknesses of other companies on the market and discover the best content marketing types for your business.
Once the Digitalce team understands the situation on the market, we build a clear-cut strategy that includes content types, topics, posting frequency, channels we need to apply, etc. This lets us get a comprehensive roadmap of future actions.
A well-defined tactic is essential for creating high-quality content. Our copywriters collaborate with SEO specialists to choose relevant topics that will help you stand out from the crowd and generate more prospective leads.
The Digitalce specialists write pieces of content that boost brand awareness, drive loyalty and convert your prospects into clients. We deliver persuasive messages in simple words and satisfy our clients with efficient content marketing services.
‘Perfection has no limits’ — it is the motto of our company. We always strive to provide our clients with up-to-date and effective solutions. Thus, constant analysis, optimization and improvement are essential parts of Digitalce work.
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